Tuesday, March 6, 2012

International Business Times uses DSM Tweet Pic: Press


Image by Prutha Raithatha

A picture I tweeted of Padma Laxmi and Susan Sarandon at the Costello Tagliapietra Fall 2012 show at NYFW spotted on the International Business Times website. So Sweet :)

I told you there is a lot of cool stuff that happens on DSM twitter. Follow to get in on the action.

Monday, March 5, 2012

Spocky: Street Fashion




Images by Prutha Raithatha

Love her Captain Spock-ish hair from the Calvin Klein show she walked in earlier.

Sunday, March 4, 2012

DSM on Jasonitos


Image by Jason Laucht for Jasonitos.com

I met Jason online about 1-2 years ago. And we've been online friends since then. He finally visited NYC during fashion week and we finally met and it was like meeting an old friend. Love this kid. He's soo funny, charming and genuine. He did a post on me on his fabulous blog. If you haven't already checked out his blog you should.




Image by Azza Reen Aziz

This is a pic from the first night we met for dinner during fashion week. We were taking pictures and this big [HUGE] french guy just came from behind and put his large arms around us and squished us silly...lol.

Wednesday, February 29, 2012

Locksmith: Street Fashion






Images by Prutha Raithatha

I spotted Vincent Barile at the Titania Inglis show [who specializes in edgy eco-fashion] and sitting across from me I couldn't not take a picture of this cutie. Am obsessed with his matchbox print short and his door hardware necktie-necklace which he designed with his business partner Dana Hurwitz and can be found here. I actually spotted Dana too on a separate day at Lincoln Center unknowingly and since she had great style too, I had to stop her for pictures as well. But unfortunately like all the stupidest things that apparently happen only to me, I lost her images in cyber space somewhere! So for now you guys just have to believe me when I say, she was gorgeous and had great style. And I can't wait to see what this duo comes up with in the future with their jewelry line.

Wednesday, February 22, 2012

Architectural Fashion: NYFW Fall 2012

Here is a cool post I did for Vogue.In after attending NYFW on their behalf. Check it out.
http://www.vogue.in/content/new-york-fashion-week-architectural-lot

Here is my NYFW Street Fashion post for Vogue.in 
http://www.vogue.in/content/street-fashion-moments-nyfw#0

I will post the entire stories here later sometime. No time right now. I have to write more stories about NYFW for Vogue.in because every season I come back with soo much material and don't get the time to write everything up and have 90% of my maretial go waste. I am trying to do better this season. Hope it works :)

XO

Sunday, February 19, 2012

New Muse: Street Fashion




Images by Prutha Raithatha

Every season at fashion week you see the same people over and over again with a few newbies added into the mix. This season this girl with her beautiful quirk was the best addition in my books. I hope to see her around more. I really like her style.

Thursday, February 16, 2012

Hanne Gaby Odiele: Street Fashion


Image by Prutha Raithatha

I think I am going to make a tradition out of taking Hanne Gaby's picture outside Prabal Gurung's show each season. Here is the one from last season. She is one of the most fierce bad girls on the runway today and I think her unconventional look is her best trait. BTW, the eye makeup is from the Prabal Gurung Fall 2012 show that she had just walked in and it was one of the best eye makeup for the season. Second on the list is definitely Falguni and Shane Peacock's. Will show pictures soon.

Friday, February 10, 2012

Am at NYFW : Follow me on Twitter for Updates

Yesterday was the first day at NYFW and I have to say it has been extremely exciting!

Shows attended:
Richard Chai
Titania Inglis
Kimberly Ovitz
Costella Tagliapietra
Nicholas Kirkwood event
Libertine

I have to say, each show I went to was better than the last! I can't wait to share some insane images with you guys! In the meanwhile do check out my Twitter for live updates on people in the front row, designers, shows and all the crazy. It's been great! I love you guys! xo

Since I have been raving about the Libertine show so much on FB and twitter, here is a quick end of show video I did to give you a glimpse. All the tiny round things on the model's jackets and dresses are sequin!! The shoes too!! Happy clothes!! I loved them!


Untitled from Prutha Raithatha on Vimeo.

Tuesday, February 7, 2012

18.91°N, 72.82°E : Personal Fashion














Images by Wayne Liu

Parachute Dress/ Quartz Necklace: All Saints; Shoes: Moonspoon Salon

18.91°N, 72.82°E is where I come from. The birthplace and home. Wish I had a personal multicolored, embellished hot air balloon designed by Manish Arora I could use to get home whenever I pleased. Ofcourse the ride would be a couple of days and I would have to stop several times along the way. But only to discover musical wonderlands on mountain tops, underground tunnels where they sell ice cream made of pure nutella which glows in the dark, even in my tummy after I have eaten it and happy people who spend all of their waking hours creating art and nothing else. The destination would be the ultimate prize. In the arms of my adorable nephews and a big side hug from my Pappa. He is Indian after all. He doesn't believe in a full frontal hug. That's just perverse. But I know he loves me. I really do. It's the most beautiful journey one could make and I believe I could make it someday. Until then, I hang from this 4th floor scaffolding outside this building and pretend to be on top of the world. It's pretty from up here too at 41°8′44″N, 73°59′42″W.

Friday, February 3, 2012

Refinery29 's next Style Blogger contest: Vote for Me pls?

You know I never ask you guys to do any of this voting business and all ever right? But this time I was to participate cause I want the internship it offers as a prize! Won't you please click on the link below the image and vote for me if you like me :). It's for Refinery29 's next Style Blogger contest.


 



Thank you Very Munch!! ;-)
xo

Monday, January 30, 2012

Why Do Guys Sweat So Much: Personal Fashion
















Images by Ben Taylor [How insane are these images!!]

Dress + Jacket: SUNO; Shoes: Moonspoon; Black and White skull shirt: Roommate Giveaway; Razor Necklace: Bosquejo

Excuse me, but did I just pull off a freaking Mohawk on my own? Yes I did! I finally found a hair product that actually works and I did this on my own. I am afraid now that I know how to pull this monstrosity off, my friends might have to deal with me actually wearing a pink mohawk in real life. The 2 peace pins on the sides included. I kid you not!

You know I love color. When it comes to color, I mostly feel like more is more. I wore this exact outfit [sans mohawk] on NYE. This is what I call my party wear ;-). I cannot and will not dress myself in a tight fitted bandage halter neck mini dress ever. It's such a cliche of sexy, it bores me to death to even think about it.

Have to be blown away by this location right? It's a nightclub/ art gallery that I did a post on sometime ago called W.i.P in Soho. The craziness of the art is reason enough to go check out this insane club. Thanks again Ron for letting us use the space to create our own art.

Thursday, January 26, 2012

DSM Interview on Guest of a Guest.com: Press

Was recently interviewed by Barbara of Guestofaguest.com after being listed as one of the 11 fashionable bloggers of NYC by them in November, 2011.

Click Here to read the entire interview. Yipeee!! :)

Thank you so much lovely Barbara!!


Wednesday, January 25, 2012

Arm Candy : Vogue.in

Here is a link to a recent post I did for Vogue India on dressing up for wrists. Check it out.









Tuesday, January 24, 2012

Dolce My Gabbana: Street Fashion



Images by Prutha Raithatha

Pants: D&G, Shoes: Steve Madden; Everything else : Forever21

I totally spaced out this incredible woman I spotted last season at NYFW. Loved her style from head to toe. I cannot get over the renaissance print on those D&G pants!! And what a cool way to mix the print with colored shoes and clutch plus the black lipstick for the punk-rock look. Utter love!!

Tuesday, January 17, 2012

May the Gods Be With You. Period.

Disclaimer: This post is more of an art project than a fashion project and my apologies for the length of it too. Did not feel like editing more, as it felt important to include all of this to make a point.



















Photographer: Alison Wynn
Editing by: Prutha Raithatha

First I have to say that I didn't want to write anything at all for this post and have you guys make your own interpretations. But I feel so strongly about this topic that I decided to spell it out just incase some people missed the point. So here goes.

There is a large part of the world culture that treats women like untouchables when they have their menstrual cycle. Hindus especially. A woman is not allowed to take part in any kind of religious ceremonies for the first four days of her menstrual cycle. She can’t go to temple, do poojas, touch any idols of God or even a picture of any God and some take it as far as disallowing the woman from entering the kitchen. In a nutshell, she is ostracized. So much so that she is made to feel like a sinner if she goes against such beliefs. It is sad that even in today’s much more educated and highly technologically advanced age, this superstition just won’t die. People as liberal as my own mother will not understand that this is a ridiculous superstition to follow even after her daughters have tried time and again to explain the (ill) logic behind it.

In the olden days it had become an unspoken norm amongst society because the basic rural lifestyle required more physical strain than today as women did physical work like fetching water from the wells, cleaning the house, cooking, helping in the fields, etc. And with no painkillers or sanitary pads / tampons, this practice made perfect sense, both from the point of view of allowing the women some down time to rest, as well as from a hygiene point of view. But now times have changed and we have no reason to keep following this ritual. Yet we do. I know a huge population of people my own age and younger who blindly follow this and believe and promote it. It embarrasses me to know how many people I grew up with back home will not use their brains to stop following such superstitions of the fear of having to battle their moms and aunts, or they believe that God will punish them if they do.

The trick is to just ignore. You don’t have to announce that you have your period to the world and just do your thing. If you’re reluctant about inviting God’s wrath if you don’t follow this superstition, I can attest to you in full guarantee that I have broken this rule all my life and my life has turned out to be A-OK!! God did not punish me. People’s homes were not any more polluted than they were before I went to their places for poojas [prayer services] during my menstrual cycle and when asked if I did have my period on such occasions, yes I have lied through my teeth and felt no fucking remorse for doing so. Infact I always felt myself laughing at them in my mind. Anyway the point is that my life turned out to be just fine, infact spectacular!

So please, can we really stop this stupidity now! It just seems too fucking ridiculous to accept that this still exists. I know how strong the pressures of Indian society are and I know it’s not easy, I swear I do. But for God’s sake try. And if you don’t have the balls to stand up against this just make a pledge right now to not ever pass it on to your daughters. This goes to all the men too!! You guys are equal party to this nonsense by never standing up for your wives against your moms. Atleast try to protect the women around you from the world that will give them the evil eye for not following such blind faith, but if you can’t, just your approval will be enough for them to know that they are not doing anything wrong. I am sure once they understand that their spouse/ father has their back, they will fight their own battles and win easily.

Notes: Thank you Alison soo soo much for taking such fantastic pictures for my project. Thanks Wayne for the incredible abandoned elementary school location! And thank you all, whoever reads my blog. I don’t want to live a life of non-existence. I want to make a difference in the world even if it is in some small form. This I am hoping is a small form. Each image here speaks volumes to me. It has immense capacity for dialogue. I hope you enjoy the experience.

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