Images by Ben Taylor
Harem Pants and Top: Borrowed from Retarded Velvet [all opinions here are my own and this is not a paid gig]; Jacket: Suno; Shoes: Irregular Choices
Can someone please explain the genius behind these prints to the non-Indian world? I am going to try but if you think you can do it better, you should in the comments section.
PART ONE: The Pants
These harem pants have a print of a very beloved and extremely famous caricature for a butter brand in India called Amul. This chubby "Amul Girl/ Baby" has been the mascot for the brand since 1967 and Amul ads are the best billboards on this planet! They are witty, always a spoof on current affairs hence relevant and they always incorporate this Amul Baby in it. These ads are so cool they've won a Guinness world record for the longest running ad campaign when first launched in 1967. I could have just given you the link to the wiki page on this info but nooooooooooooooo, I wanted to type it all while on a terrible work deadline just for you. For reals.
So how ingenues is this idea by retarded velvet to put this Amul baby character on a pair of Harem plants??
PART TWO: The Top
The top has another crazy Indian cultural and mythological comic strip called "Amar Chitra Katha" on it. So you can find out more about this here.
PART THREE: The Jacket
You have seen me use this jacket a couple of times before on the blog. It is insane in it's prints and colors too and I think unintentionally it does have an Indian feel to it [with the back print that you can see here] which totally compliments all the other modern [almost hipster] cut separates in this outfit with an Indian traditional pop culture print.
Now I have to get back to work!
Hope all you guys had a great weekend! I surely did!
xo